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VINTAGE THREADS
Launching a Predator-Inspired Reworked Collection by adidas and Vintage Threads
Vintage Threads required some short-term PR support for the launch of the Vintage Threads x adidas Predator Inspired Reworked Collection – a 15-piece collection inspired by 30 years of the iconic Predator football boots and their rich legacy, worn by football’s global stars such as Beckham, Gerrard, Kaka, Pogba and Zidane.
UN Sustainable Development Goal
Year
2023
Launching a Predator-Inspired Reworked Collection by adidas and Vintage Threads
Vintage Threads was gearing up for a busy Q4 in 2023, with a landmark collaboration with adidas and menswear brands Moné, they required some PR support to help them spread the word about the potential of vintage clothing and upcycling.
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We handled invites for an in-person launch of their Soho HQ and publicised the collection in key target media such as Culted, Mundial Mag, Wonderland, SoccerBible and more.
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