kindred spirits dedicated to purpose

ABOUT US

Our experience spans 70+ clients all orbiting the climate-first and purpose-led sphere, from creative tech start-ups to sustainable fashion labels, global environmental organisations to vital charities.

Social justice isn’t a business strategy and climate action isn’t just an act – it encompasses our entire world view. We only promote projects related to social and climate justice, anchored by the movement’s utopian ideals.

We’ve landed global coverage for our clients in publications including Atmos, Dazed, Democracy Now!, Dezeen, Fast Company, Financial Times, Futurevvorld, The Guardian, Highsnobiety, Hypebeast, i-D, Wallpaper*, The New York Times, Vogue, Washington Post, WGSN and many, many more.

We've helped rafts of businesses achieve game-changing ROAS for their ethical products and created sophisticated advertising campaigns to accelerate climate action for non-profits.

Every month, we proudly donate a percentage of our profits to conscious causes, have full pricing transparency within our team, support the most vital anti-fossil fuel campaigns and are prepared to call out agencies and businesses putting gross profit over people and planet. Our mission is to always strive to act with integrity and urgency, aiming to remind everyone that when it comes to the climate crisis, we all have agency.

OUR SERVICES

PR
Read more +

Over the past five years, we've built strong relationships with journalists, establishing ourselves as a progressive agency attuned to the media’s evolving needs. We focus on impactful climate and social justice storytelling, using top-tier industry tools to amplify our clients' voices in meaningful, timely ways.

By staying in tune with media priorities and leveraging data-driven insights, we create connections that drive both visibility and positive change, ensuring our clients’ stories resonate deeply with audiences and contribute to critical societal conversations.

COMMUNICATIONS CONSULTANCY
Read more +

Through our communications consultancy, we work closely with clients to develop tailored strategies that address their unique objectives. We leverage our understanding of media dynamics to craft impactful campaigns that stand out in today’s crowded market.

We operate with an impact-first approach, and we specialise in the development and promotion of new reports–either whitepapers or peer-reviewed scientific studies–to help clients communicate complex data and research insights in compelling, media-ready formats.

PAID MEDIA MANAGEMENT
Read more +

Our agency is proud to have driven successful sales for products committed to creating a positive impact and charities dedicated to spotlighting the climate crisis. We understand the unique needs of purpose-driven brands and organisations, and we bring a tailored approach to ensure that each campaign maximises both reach and resonance.

Through full-channel and budget management, we ensure every investment aligns with high-impact strategies, enabling clients to optimise resources across digital, print, and social platforms for maximum return. With our creative consultancy services, we collaborate closely with clients to develop fresh, engaging concepts that authentically capture their mission and vision.

GROWTH CONSULTANCY
Read more +

Our growth consultancy services are designed to support clients in scaling their brand presence and increasing conversions, always with impact at the forefront. We believe growth should go hand-in-hand with positive influence, which is why every strategy we craft is rooted in purpose as well as performance. By aligning growth goals with meaningful messaging and targeted outreach, we help clients attract audiences who are not only engaged but share in their mission and values.

With this approach, we empower clients to scale responsibly, build brand loyalty, and drive measurable change—all while staying true to their core purpose. Through our growth consultancy, we don't just focus on expansion; we create pathways for clients to make a meaningful difference as they grow.

Our Team

A COLLECTIVE OF CLIMATE ACTIVISTS DEDICATED TO USING PR AS A PROTEST TOOL

A COLLECTIVE OF CLIMATE ACTIVISTS DEDICATED TO USING PR 
AS A PROTEST TOOL

SAM NARR

CEO and Founder
SAM NARR, CEO and Founder

Rapidly moving up the ranks in the London PR world through his work with W Communications – and bagging two Drum Awards in the process – Sam escaped big agency world to set up Kibbo Kift Agency, dedicated to promoting businesses and initiatives supporting people and planet.

As founder and CEO, Sam has propelled KKA towards the vanguard of climate-first communications, landing major contracts with the likes of Greenpeace, Climate Clock and Clean Creatives. He likes jazz, fashion and ramen.

DAN MASON

 Head of Paid Media
DAN MASON, Head of Paid Media

As founder and CEO, Sam has propelled KKA towards the vanguard of climate-first communications, landing major contracts with the likes of Greenpeace, Climate Clock and Clean Creatives. He likes jazz, fashion and ramen.

GRACIE BENNETT

PR Manager
GRACIE BENNETT, PR Manager

Previously working in communications for Crafts Council UK and Carl Hansen & Son, Gracie has looked after KKA clients including Climate Clock, SURI and MAIUM.

Now, she's sounding the foghorn for oceanic destruction with natural wine brand Sea Change and calling out evil environmental villains with Climate Criminals. Outside of KKA, she enjoys collecting vintage thermoses, ambling rambles to the pub and getting involved in local activism.

MATTHEW FLETCHER-JONES

Senior Communications Consultant
MATTHEW FLETCHER-JONES, Senior Communications Consultant

A veteran of the comms world, Matthew has spent the last two decades working with everyone from Amnesty International to adidas and the Arts Council (and that's just the first page of his alphabetised resume).

For KKA, he's worked on projects with Greenpeace UK, Zero Hour's Climate and Nature Bill and Climate Science Breakthrough. A pub quiz machine, Matthew is sports, music and history mad and, on the side, is trying to get Wales to be the top recycling nation in the world.

ALEZ BRZEZICKA

Account Executive
ALEZ BRZEZICKA, Account Executive

We do our best to avoid the dreaded "multi-hyphenated" term but Alex is just that. A freelance PR manager, writer and director, she brought tmrw magazine into the future thanks to her love of art, culture and fashion.

Joining KKA in 2023, she's helped get the word out for clients including Vintage Threads, Mami Wata, Greenpeace UK and Sea Change (fashion, culture, social awareness, booze; all the good stuff). She likes to read about the occult, escape London and eat ace vegetarian food.

KYLE MACNEILL,

Copywriter
KYLE MACNEILL, Copywriter

A relentless curious writer, Kyle has spent the last decade exploring the unexcavated corners of pop culture for the likes of The Guardian, The Financial Times, WIRED, The New York Times, THE FACE, Dazed, VICE and i-D.

He’s worked with KKA since 2020 as a social media manager and copywriter, collaborating with clients including SMR Days, CoGo and MERSHY and writing KKA’s monthly newsletter.He's based in Manchester's Northern Quarter, where he writes local recommendations for TimeOut, plays a load of pub games and eats a glut of impressively unhealthy vegan food.

SAM NARR

CEO and Founder
Sam Narr
CEO and Founder

Rapidly moving up the ranks in the London PR world through his work with W Communications – and bagging two Drum Awards in the process – Sam escaped big agency world to set up Kibbo Kift Agency, dedicated to promoting businesses and initiatives supporting people and planet.

As founder and CEO, Sam has propelled KKA towards the vanguard of climate-first communications, landing major contracts with the likes of Greenpeace, Climate Clock and Clean Creatives. He likes jazz, fashion and ramen.


CEO and Founder

DAN MASON

 Head of Paid Media
Dan Mason
Head of Paid Media

With extensive experience scaling D2C startups in the lifestyle and consumer space, Dan now focuses his expertise on purpose-driven clients.

Spearheading strategy and digital marketing initiatives, Dan drives impactful results rooted in a deep understanding of the unique challenges and rapid growth dynamics of today's digital world. Over the years, he has successfully led multi-million-pound campaigns, developed strategies, and fostered brand growth for mission-driven startups. This rich background has equipped him with a keen insight into market trends, consumer behavior, and digital innovation.

GRACIE BENNETT

PR Manager
Gracie Bennett
PR Manager

Previously working in communications for Crafts Council UK and Carl Hansen & Son, Gracie has looked after KKA clients including Climate Clock, SURI and MAIUM.

Now, she's sounding the foghorn for oceanic destruction with natural wine brand Sea Change and calling out evil environmental villains with Climate Criminals. Outside of KKA, she enjoys collecting vintage thermoses, ambling rambles to the pub and getting involved in local activism.


MATTHEW FLETCHER-JONES

Senior Communications Consultant
Matthew Fletcher-Jones
Senior Communications Consultant

A veteran of the comms world, Matthew has spent the last two decades working with everyone from Amnesty International to adidas and the Arts Council (and that's just the first page of his alphabetised resume).

For KKA, he's worked on projects with Greenpeace UK, Zero Hour's Climate and Nature Bill and Climate Science Breakthrough. A pub quiz machine, Matthew is sports, music and history mad and, on the side, is trying to get Wales to be the top recycling nation in the world.

ALEZ BRZEZICKA

Account Executive
Alex Brzezicka
Account Executive

We do our best to avoid the dreaded "multi-hyphenated" term but Alex is just that. A freelance PR manager, writer and director, she brought tmrw magazine into the future thanks to her love of art, culture and fashion.

Joining KKA in 2023, she's helped get the word out for clients including Vintage Threads, Mami Wata, Greenpeace UK and Sea Change (fashion, culture, social awareness, booze; all the good stuff). She likes to read about the occult, escape London and eat ace vegetarian food.

KYLE MACNEILL,

Copywriter
Kyle MacNeill
Copywriter

A relentless curious writer, Kyle has spent the last decade exploring the unexcavated corners of pop culture for the likes of The Guardian, The Financial Times, WIRED, The New York Times, THE FACE, Dazed, VICE and i-D.

He’s worked with KKA since 2020 as a social media manager and copywriter, collaborating with clients across our fashion, culture and tech sectors and writing KKA’s monthly newsletter. He's based in Manchester's Northern Quarter, where he writes local recommendations for TimeOut, plays a load of pub games and eats a glut of impressively unhealthy vegan food.

You know everything about us, Let us get to know you!
hello@kibbokiftagency.com