.svg)
SURI
Launching The World's Most Sustainable Electronic Toothbrush
We cut our health PR teeth with SURI, the pioneering toothbrush using a recyclable plant-based head, a UV cleaning case and a repairable body. Looking for an increase in sales for their pre-launch campaign, we worked with the brand to increase the awareness of their revolutionary product with UK and US media, and have since been appointed SURI's retained PR agency.
Launching The World's Most Sustainable Electronic Toothbrush
Launching a marketing disruptor, we tirelessly built a database of key media contacts, shopping lists and influencers to target over the years. We prioritised the innovative design of the brush in our media sell-ins to make the product stand out and worked to verify eco claims from the brand within our messaging. In total, we gifted 50+ leading journalists within six months of launch, with the majority of them leading to features and reviews.
Results
Within a year, our efforts have enabled SURI to win several consumer and industry accolades, such as The Independent's BestBuy toothbrush 2022 and 2023, Dezeen's highly-coveted Product Design Award 2022 and the Marie Claire Sustainability Awards for Best Sustainable Oral-Care Brand whilst being heralded as a "world-changing idea" by Fast Company and featured in publications such as Dazed, The Financial Times, GQ, Monocle, Stuff, T3, The Telegraph, Wallpaper* and more.
Our coverage has surpassed 8.5 billion MUU in 18 months.
Learn more: https://www.trysuri.com/
"KKA have far surpassed our expectations of what was possible from a PR perspective in our year of launch. We’ve seen a direct correlation from the coverage they’ve helped us to achieve and our sales; providing a strong ROI. Beyond the numbers, they are delight to work with and truly feel like an extension of our team."
Mark Rushmore and Gyve Safavi
Co-founders
Subscribe to our newsletter where we digest the latest in climate innovation and social justice.
.svg)
