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MAIUM
Amsterdam’s Favourite Rainwear Brand
Known as the Bad Weather Experts, sustainable rainwear brand Maium needed some UK PR experts to translate their local success across the pond.
UN Sustainable Development Goal
Year
2023
Amsterdam’s Favourite Rainwear Brand
We positioned MAIUM's jackets and accessories as the best in the market, profiling their founder and design team and product placement for editorial shoots. We gifted 50+ influencers who shared on socials with no budget and held press days with brands such as Van Moof in London. We also used our HQ as a regional stockroom for the brand to manage UK send-outs and customer returns, enabling them to get their foot into the UK at a low cost.
Results
We repeatedly achieved coverage in publications including The Guardian, FT, HTSPI and Highsnobiety, earning 440 million impressions across 46 pieces of coverage. A TV spot on ITV led to MAIUM's website crashing due to the increase in traffic from the exposure.
Learn more: https://maium.nl/en
"Kibbo Kift Agency has been our support and rock during the UK market entry over the last year thanks to their thorough and exquisite knowledge of fashion and sustainability markets. Results have exceeded our expectations beyond our wildest imagination, with regular hits in the likes of the nationals Guardian, Financial Times - and fashion publications such as Highsnobiety, GQ and more."
Anita Palacios
Creative Director
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