I AND ME

Sustainably Sourced Slow Denim from Hackney

The London-based gender-neutral premium denim brand, I AND ME, needed exposure for their newest collection launched in the run-up to Christmas 2020. We worked closely with the brand to develop their communications strategy across Paid Social Ads and PR.

UN Sustainable Development Goal

Year

2021

Sustainably Sourced Slow Denim from Hackney

We created digital lookbooks, timely denim trend features and collection mailers for a holistic approach to a media sell-in campaign.

Results

Over two collections for I AND ME, we placed them alongside global denim brands in the likes of GQ, FT, Guardian, Vogue, Marie Claire, Telegraph and many more, totalling over 400 million impressions.

Learn more: https://i-and-me.com/