Can humour be the silver bullet for climate communication?

We commissioned national polling research to unveil headline statistics such as 75% of the public don’t believe governments are doing enough to tackle the climate crisis; less than 2% of the British public can name a climate scientist; and a staggering 92% of climate scientists surveyed and 71% of the public are worried about their children’s future. Armed with this research, we then shared the videos with national media.

Results

We achieved extensive coverage for Climate Science Translated, with over 1 billion impressions online and in UK broadcast media, in titles such as Good Morning Britain, Forbes, The New Statesman, Business Insider, LBC and a big climate comedy special in the New York Times.

Learn more: https://www.climatesciencebreakthrough.com/

‍