Climaxxx: The Condom That Helps You Screw Each Other Instead of the Planet

BETTER looked at recent studies that showed extreme heat caused by climate change can reduce testosterone, sperm motility, interfere with menstruation, and ultimately lower libido. Climaxxx contains a healthy, yet ironic, dose of eco-anxiety.

The Climaxxx ad sees a couple saved by a climate-conscious sex fairy who delivers a Climaxxx condom at the perfect time as they’re about to get to it – she delivers a word of encouragement to viewers to “do it for earth” while highlighting the sustainable credentials of the condom alongside a heavy 80s-synth soundtrack.

Results

We worked with the BETTER team to plan the communications strategy for the launch, specifically focusing on Valentine's Day. In the process, we earned over 14.5 million MUU with key coverage achieved in global advertising trade round-ups such as Campaign, The Drum, AdAge and more, dominating a highly competitive time in the calendar for a new challenger start-up alongside the world's largest creative campaigns.

Learn more: https://betterclimatestore.com/