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ACTION SPEAKS LOUDER
Holding Global Camera Manufacturer Canon to Account for Climate Denial
Canon (the camera company) has an internal think tank, the Canon Institute for Global Studies (CIGS), focusing on spreading climate denial in Japan and elsewhere. The company is, unfortunately, a major block on Japan's energy transition, given its CEO's influence in the main business lobby. In response, we worked with pressure group Action Speaks Louder and their Japanese team, aiming to receive a commitment from Canon to stop spreading climate misinformation.
Cameras Don't Lie Photography competition
We launched a global photography competition calling for nature-themed images to mount pressure on Canon ahead of its AGM shareholder meeting in Tokyo. The winning image was displayed on a billboard in Times Square, New York City.
Results
We generated a total of 22 pieces of coverage in publications across the UK, US, Italy and Germany in La Repubblica, Gizmodo, Corriere, influential photography publication PetaPixel and many more, with a total MUU (unique monthly visits) of 317,306,200. Our coverage had a real-world impact and inspired 1,000+ user messages on a Reddit thread.
Learn more: https://speakslouder.org/cameras-dont-lie/
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