Democratising Investment with Fractional Ownership
We were asked to create digital hype by converting new users into Ctrl Alt's e-mail subscriber database to then convert them when their first investment asset launched - an eco-friendly tiny home situated in the Peak District.
Tasked in pre-launch phase, we were brought on board to create the paid ad infrastructure for the newly-launch Ctrl Alt and manage the launch campaign to drive app installs and link clicks for the new fractional investment platform.
We drove 5,881 link clicks with 390 pre-launch leads ready for conversion upon launch.
